ALICE
Single-view lead attribution platformWhy Adtorque Edge?
- See what advertising is working
- Track leads from advert to test drive/car sold
- Log into one platform to see ALL leads
- Self-service SMS facility
ALICE is a single-view lead attribution platform designed for the automotive industry.
It gives you full visibility of your dealership's marketing performance, enabling you to make more informed marketing decisions, sell more cars and generate more profit for your dealership.
ALICE is the industry breakthrough dealers have been asking for. Make better advertising decisions. Sell more cars. Generate more profit.
Goal
A dealer wanted to an accurate view of how his social advertising was performing. He was of the belief that their 8-week campaign had failed to deliver significant results, assuming it had delivered approximately ten test drives and two vehicle sales.
Solution
We utilised ALICE’s lead matching functionality to establish the original source of each lead and then match them against test drive and sold car data.
RESULTS
75
1153
22
8
OutCome
The dealer could pin-point their exact ROI of their campaign, recognizing that it had been much more successful than their anecdotal results had suggested, allowing them to make more informed decisions about future advertising spending.