One platform for all marketing

ALICE is a multifaceted marketing and lead attribution platform designed specifically for the automotive industry. The aim of it is to provide dealers with a single tool they can log into to view website and campaign analytics and leads from all potential sources including advertising channels and third parties. These insights can then be used to make more educated budgeting decisions for future campaigns

The platform is also a self-serve tool enabling dealerships to keep their website and stock listing up to date with the most current information.

Reporting

Reporting

Marketing data & analytics

ALICE integrates with a huge number of third party providers, allowing you to view all data in the one place. This includes website analytics, search engines, social media platforms, call tracking systems, manufacturers and classified websites.

Reporting is available in real time enabling you to track campaign performance as it is happening. Users can also view historical reporting and make comparisons on campaign performance.

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Lead Attribution

Lead Attribution

All leads in one place

Leads come into dealerships from a variety of sources including through ad campaigns, via manufacturers and classified sites, as walk-ins and over the phone. ALICE provides dealers with the convenience of logging into a single platform to view all these leads in one place.

The system also tracks the original source of the leads, which gives you full visibility on which advertising a lead has been served and which drove them to enquire.

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Leads Matching

Leads Matching

Advert to vehicle sale

ALICE’s Leads Matching functionality allows dealerships to track a lead’s journey from the original advertisement they were served right through to their test drive and eventual purchase.

This highly advanced form of tracking provides dealers with accurate data on the performance of campaigns, and demonstrates which advertising has driven the best return on investment. With this intel, dealers are then able to make educated budgeting decisions for future advertising, focussing their spend on campaigns they know have been more successful in the past.

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Pre-Owned Vehicle Plugin

Pre-Owned Vehicle Plugin

Price and source used cars

ALICE customers have access to the Pre-Owned Vehicle Sourcing & Pricing Plugin. This enhancement to our automotive data platform provides a Vehicle Sourcing, Vehicle Pricing and Customer Recapture Tool all aimed at helping dealerships to build their used car inventory and increase profitability .

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Web Maintenance

Web Maintenance

Self-serve web updates

Saving you the time and hassle of waiting for a support team to make changes for you, ALICE is a self-serve tool for users wanting to make their own updates to their website.

The platform allows you to change dealership information such as business hours and contact details. It also provides the convenience managing your own inventory listings, allowing you to update vehicle details, create offers pages and run vehicle campaigns.

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