Articles
Benefits of eCommerce During COVID & Beyond
Publish Date - 09/10/2020
Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.
The Impact of Google's Cookies Changes
Publish Date - 09/10/2020
Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.
Time For An Upgrade
Publish Date - 31/08/2020
Did you have your website built a few years ago and assume that it would do the job for a good five or more years without the need for review?
10 Key Features of a High-Performing Website
Publish Date - 02/06/2020
With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.
Break Through the noise with your AD Creative
Publish Date - 02/06/2020
The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.
THINKING OUTSIDE THE SQUARE POST-LOCKDOWN
Publish Date - 06/05/2020
During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place,
'Always on' key to modern advertising
Publish Date - 01/10/2019
Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unless dealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .
Lead tracking: an essential dealership tool
Publish Date - 01/11/2019
How do you truly know where your customers are coming from and which of your advertising is delivering the greatest return?
DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.
Publish Date - 01/12/2019
As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.
ESTABLISHING YOUR DIGITAL FOUNDATIONS
Publish Date - 06/01/2020
As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey.