Benefits of eCommerce During COVID & Beyond
Publish Date - 09/10/2020Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.
The Impact of Google's Cookies Changes
Publish Date - 09/10/2020Back in August 2019, Google Chrome first announced their plan to phase out the use of third-party cookies. Google came out last week and further elaborated on their initial announcement confirming that they will no longer allow identity-based consumer data to be used on their platform without a user explicitly opting in to share it.
10 Key Features of a High-Performing Website
Publish Date - 02/06/2020With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.
'Always on' key to modern advertising
Publish Date - 01/10/2019Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unless dealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .
DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.
Publish Date - 01/12/2019As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.