Articles
Time For An Upgrade
Publish Date - 31/08/2020
Did you have it built a few years ago and - apart from occasionally updating homepage banners and new vehicle pages
10 Key Features of a High-Performing Website
Publish Date - 02/06/2020
With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.
Break Through the noise with your AD Creative
Publish Date - 02/06/2020
The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.
THINKING OUTSIDE THE SQUARE POST-LOCKDOWN
Publish Date - 06/05/2020
During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place,
'Always on' key to modern advertising
Publish Date - 01/10/2019
Consumer behaviour is ever-changing, and in the automotive industry it is becoming increasingly evident that, unless dealers adapt with customers’ expectations, they will be left behind. We’ve all heard the stats. According to Google Data, 93 per cent of car purchases today are digitally influenced. .
Lead tracking: an essential dealership tool
Publish Date - 01/11/2019
How do you truly know where your customers are coming from and which of your advertising is delivering the greatest return?
DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.
Publish Date - 01/12/2019
As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.
ESTABLISHING YOUR DIGITAL FOUNDATIONS
Publish Date - 06/01/2020
As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey.