Digital And Traditional Advertising

Our Words

Keep up with the latest in digital advertising

At AdTorque Edge we pride ourselves on being industry leaders and trusted advisors to our clients. We regularly write articles and feature in the media discussing the latest trends and best practices in digital advertising, and you can find them all here in Our Words.

Media

Dealer Talks Podcast: The importance of maintaining an online presence

Publish Date - 02/09/2020

Our Managing Director, Gavin Cox spoke to John Mellor of GoAutoNews, about the importance of maintaining an 'always on' digital marketing strategy.

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AutoTalk Webinar: Getting the best value for your advertising spend

Publish Date - 01/09/2020

Todd Fuller, General Manager, New Zealand spoke to AutoTalk about the benefits of digital advertising and how to get the best return on investment.

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AutoTalk Interview: Digital Partnership - AdTorque Edg & Trade Me Motors

Publish Date - 31/08/2020

New Zealand's General Manager, Todd Fuller, and Trade Me's Head of Motors, Alan Clark sat down with AutoTalk to discuss our data-sharing partnership and what it means for Kiwi dealers.

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Articles

Benefits of eCommerce During COVID & Beyond

Publish Date - 09/10/2020

Whether it’s been the introduction of COVID-safe procedures and equipment, managing staff remotely or setting up a home delivery service, enterprises have been forced to pivot in order to survive during times of tight restrictions and social distancing.

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Time For An Upgrade

Publish Date - 31/08/2020

Did you have your website built a few years ago and assume that it would do the job for a good five or more years without the need for review?

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Break Through the noise with your AD Creative

Publish Date - 02/06/2020

The creative component of an advertisement has traditionally been a key part – if not “the” key part – of ensuring a campaign message achieves cut through in print, TV and radio.

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10 Key Features of a High-Performing Website

Publish Date - 02/06/2020

With ninety-six percent of car buyers saying they research a dealership online before entering a showroom, it is blatantly clear that a high performing, quality website is a crucial element of a dealer’s marketing strategy.

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THINKING OUTSIDE THE SQUARE POST-LOCKDOWN

Publish Date - 06/05/2020

During these unprecedented times, it has been amazing to watch humans adapt and grow around the tight restrictions that are in place,

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ESTABLISHING YOUR DIGITAL FOUNDATIONS

Publish Date - 06/01/2020

As we’ve explored in previous columns, today’s competitive automotive market requires dealers to be running continuous digital advertising campaigns to ensure they reach customers at every stage of the buying journey.

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DIGITAL LEADS: REQUIRE T.L.C. BUT DELIVER GREATER R.O.I.

Publish Date - 01/12/2019

As we’ve explored in our previous columns, the new generation of customer behaves differently to those of the past, preferring to have control over the way they communicate with a new provider.

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Lead tracking: an essential dealership tool

Publish Date - 01/11/2019

How do you truly know where your customers are coming from and which of your advertising is delivering the greatest return?

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